Our Italian Playlists

Rome Fashion Shopping:
Spanish Steps + Pantheon + Campo de' Fiori + Trastevere + Piazza Navona + Monti + San Lorenzo + Parioli
More Shopping:
Beauty and Fragrance + Bookstores + Designer Discounts + Flea Markets + Florists + Gifts + Gourmet Foods + Kids +Historic Pharmacies +Home Furnishings + Vintage Clothing

Interactive Rome Map

The Best in Rome

Rome Shopping:
Department Stores

by Rachel Baldino

When embarking on a journey through the streets of Rome, you will find the Colosseum, Vatican, stumble across the Sistine Chapel and maybe bump into the Pantheon or Fontana di Trevi, but you surely will not come upon department stores easily. You can find an espresso on every corner or a Panini. Yet, a department store will will rarely appear.  However, don’t hold your breath because there is some hope. After getting lost on the metro and sticking my face in a map, I was able to find some pretty nice department stores. There are only a few, but I was satisfied.

As an American girl studying abroad, I embraced the Roman culture and adapted to the shopping tradition, which entail shops and boutiques. But I was in search of something more, so finding a great department store was my goal. A pair of Burberry flats, skinny leg Seven Jeans, a stylish Guess top by Marciano and the irresistible Light Blue scent by Dolce and Gabbana under one roof, has been a dream of mine while living in Rome. This dream has come true after finding some great, but limited department stores. Burberry flats, Seven Jeans and Dolce and Gabbana are a mere taste of what these stores offer. There are styles, brands, cosmetics and so much more for men, woman and children. 

Department stores are actually discouraged by the city of Rome. In the first place, within the walls, there is hardly room for one. The narrow streets just don’t lend themselves to big buildings. And the city is very strict about preserving the Rome’s ancient character. In the last couple of years, monster malls have sprung up on the Grande Raccolto Annulare, the ring road that circles the city. And the Italy’s three major department store chains all have a presence there.

It’s possible to find these stores within the city, as well. They are small by American standards, but I have successfully found stores offer style for any budget. If you are looking for popular brands, La Rinascente is the place for you. However, if you would like to save money on popular brands, Coin is the store to shop. If you’re like me, you enjoy a variety of clothing. I can coordinate any and everything — a pair of pricey Marc Jacobs’s flats, with well-fitting jeans for 30 Euros and a trendy top for 15 found in the down-market Oviesse department store is my idea of an ideal outfit. . Brand names do not scream style, coordination does.


La Rinascente

La Rinascente is located on Via Del Corso, a street, which stretches almost a mile, starts at the Obelisk of the Piazza del Popolo and ends at the Monument to Vittorio Emanuele II.  It has been announced that store will eventually move to a smaller location nearby and that the entire building will be taken over by the immensely popular Zara chain, which now also includes home décor, but so far it’s business as usual there.

This store offers a wide selection of house-wares in the basement, an elegant perfumery on the ground floor near the entrance, and on other floors there are shoes and clothes in the latest styles, a beauty salon, ornaments, books, records, jewellery and much more.

Top brands on offer include   7 for All Mankind, Burberry, Cachare, Caractère, Class, Roberto Cavalli, and Denim by Victoria Beckham, Diesel, French Connection, Guess, Marc by Marc Jacobs, Chloé and True Religion.

And there’s a wide range of cosmetic brands to choose from: Ahava, Bulgari, Burberry, Calvin Klein, Chloé, Roberto Cavalli, Clinique, Dior, Dolce & Gabbana, Donna Karan, Estée Lauder, Versace, Giorgio Armani, Gucci, Jennifer Lopez, Lacoste, Lancôme, MAC, Marc Jacobs, Michael Kors, Miss Sixty, Moschino, Ralph Lauren, Stella Mc Cartney and Tommy Hilfiger.

Home and decoration brands offered are Alessi, Bellora, Bossi, Carrara, Casapoggesi, Coincasa, Delonghi, Guzzini, Kenwood, Seletti and Villeroy & Boch.
 “ This store offers every brand and department anyone could need,” said Marissa Garett of Orlando, Florida. “ I’m impressed.”
If La Rinascente does not suit your taste, no need to worry, there are more than 400 other stores on Via del Corso , enough to make you dizzy. 

Via del Corso, Piazza Colonna
Also at Piazza Fiume
Monday - Saturday, 10 am - 9 pm; Sunday, 10:30 am - 8 pm


Located in Rome and throughout Italy, Coin offers a fine selection of products for men, women and children. Accessories, beauty, home decoration and footwear are the main departmentshere, all offering prestigious brands.

Clothing and accessorie brands for Men, Woman and Children include, amore & baci, blueforet, cavallini, clarks, crocs, d & g occhiali, d & g time, diesel, dkny, fossil, guess, Mario valentino, miss sixty, monet, morellato, puma, Roberto cavalli, sax, Hubert, samsonite and trussardi collection, calvin klien, converse, esprit, fila, henry’s cotton, lacoste, mexx, speedo and timberland.

Beauty and cosmetic brands offered: Bulgari, Burberry, Calvin Klein, Chanel, Clinique, Dior, Estee Lauder, Giorgio Armani, Hugo Boss, lancome, MAC, Marc Jacobs, Maybelline, Prada, Roberto Cavalli, Tommy Hilfiger and Versace.
Home and decoration brands offered are Alessi, Bellora, Bossi, Carrara, Casapoggesi, Coincasa, Delonghi, Guzzini, Kenwood, Sabre, Seletti and Villeroy & Boch.
Is there a general style here? Is it classy, young? Or do we say it has something for classy and young tastes alike? What?

If you want to feel at home when shopping, but with an Italian twist, Coin is the place to spend your Euros.

 “ I was able to buy a pair of leather flats for 40 Euro, which were originally priced at 65 Euro,” said Vanessa Web of Pittsburgh, Pennsylvania.

Centro Comm.le ''Cinecittà 2'' - Viale P.Togliatti, 2
Centro Commerciale Porta di Roma - Via delle Vigne Nuove - Loc. Bufalotta
7 Piazzale Appio
Via Cola di Rienzo, 173 (Prati)
Hours: Mon-Sat 10am-8pm Sun 10 am- 1 pm, 4pm-8pm

UPIM ("Unico Prezzo Italiano Milano")

 Are you looking for a department store with up to date style at a reasonable price? UPIM’s style can be compared to the department store Zara, but offers H & M prices.
When shopping in La Rinascente, only the best Italain brands are offered. Shoppers overall do not always prefer a large brand with a large price. Coin, similar to La Rinascente, once again offeres famous Italian brands, but also reasonably priced items. UPIM can be compared to the department store Zara. Their styles are not paraellel, but are similar.

UPIM, one of the first chains of large Italian department stores, offers a wide variety of clothing for the whole family at low prices. There is also a large choice of perfumes.

The Women’s department is served by UPIMDONNA (UPIM Woman) area logo. There is clothing available for sporty, formal, informal and trendy occassions.

The men’s department is served by UPIMDUOMO (UPIN MAN). The men’s sections offers underwear, formal, informal and denim clothing.

The children’s department is served by UPIMBLUKIDS area logo. This line offers clothing for expecting mothers, babies and children in the toddler to teenage age. There is also a line of toys that range from educational, entertainment and school supplies.

The Home department is served by UPIMCASA, which offers products for the whole house. There are items for the bathroom, kitchen, dining room and garden furniture, in this section.

The Perfumery department offers a wide range of perfume and make-up. There are the famous and prestegious products in this section, but also a line of UPIM’s own branded products.

“ UPIM reminds me of H & M,” says Robert Banks of Kansas. “ Nice style with a nice price tag.”

172 Via del Tritone, Rome, 00187
Monday, 3:30 pm - 7.30 pm; Tuesday, - Saturday, 10 am -7.30 pm

When visiting Rome, some love to spend a fortune or save money. In either scenario, there are many stores to suit every budget. Oviesse is a department store that does not offer the most popular brands, but does offer a popular style. It is not always how much you spend, but how well you coordinate. Fendi does not have to be written in big and bold letters across a tee shirt in order for you to feel in-style. A top, with jeans and shoes to complement can all be found in Oviesse and still scream style when worn.

Oviesse is a large department store, located throughout Rome and throughout Italy. There are good deals on quality Italian brands and other clothing. There are various departments, such as men, woman, children accessories, cosmetics and more. If you are not looking to spend a fortune and still want to embrace fashion and dress trendy, Oviesse is the place to shop.
“ In spite of how strong the Euro is compared to the US dollar, I was still pleased with prices,” said Amy Gordon of Boston, Massachusetts.

Piazza Vittorio Emanuele 108/112 00198 Roma
Via Tuscolana 893/899 00174 Roma
Corso Trieste 200/226 00198 Roma
Viale Trastevere 62/64 00153 Roma
Tuesday to Saturday, 9 am- 8 pm; Monday 4 - 8 pm


In Rome Now Travel Guide: Shopping in Rome, Italy, Department Stores